Behind the Bias Bundle (Vol.1-4 + Study Sheet)

Imagine your brain as a helpful but sometimes sneaky companion – its doing its best to make sense of this crazy world, but in doing so, it can sometimes lead you astray by taking shortcuts.

Cognitive biases are exactly that - little shortcuts your brain takes when making decisions or processing information.

🔎 About 'Behind the Bias'

This ebook bundle is a collection of cognitive biases that influence your decisions, mind, and everyday life.

• Vol. 1: Memory & Recall — Learn all the biases and heuristics that influence how you remember and recall your memories.
• Vol. 2: Actions & Decisions — Learn all the biases and heuristics that influence how you make decisions and take action.
• Vol. 3: Meaning & Perception — Learn all the biases and heuristics that influence how you perceive, interpret, and attach meaning.
• Vol. 4: Attention & Information — Learn all the biases and heuristics that influence how you process information and attention.

🫵 Why you should care

If every decision you make defines the kind of life you’ll live — then wouldn’t you want to have the tools to make more thoughtful decisions?

Knowing the biases that shape us is really like gaining a superpower, for your mind. It helps you become a better leader, clearer thinker, smarter decision-maker, and faster problem-solver.

💬 Frequently asked questions

• Is Behind the Bias for me?
  If you're a leader, decision-maker, problem-solver, learner, designer, or analyst, you'll definitely find a ton of value inside. 
• Are there any prerequisites to understanding the content?
  I've structured the ebook so it is easily digestible for anyone and everyone.
• How long is Behind the Bias?
  The ebook package comprises of over 600 pages of comprehensive information, packed with valuable content about the different cognitive biases to help you master your mind.
• How long will it take me to learn all these biases?
  This depends on what kind of learner you choose to be.
  - If you are a sprint learner (5 biases/day), learn all in 40 days (~1 month)
  - If you are a steady learner (3 biases/day), learn all in 66 days (~2 months)
  - If you are a slow learner (1 bias/day), learn all in 200 days (~6-7 months)
• Are updates included after purchase?
  Yes. Anytime there are new cognitive biases discovered or added, you'll be notified by email. You'll also be the first to know when new ebook packs in relation to productivity, communication, and more are released.
• Why is it so expensive?
  Honestly, it took a lot of time to collect, read, research, write, design, and organize all the information as you see them today. That being said, if you don't think you can do a $49 investment to boost your mind, then perhaps Behind the Bias isn't for you — although as an avid learner myself, I do strongly believe that the best investment you can make is in self — but no pressure.
• Why would I pay for this if I can just search Google?
  Finding all of these biases is quite time-consuming (trust me, I would know). Besides, other lists on the Internet are quite basic and only cover the most well-known biases, while this ebook covers even the lesser-known ones. In addition to all that, it can be hard to find everything in one place, detailing how to apply the bias to your daily life.
• What format is Behind the Bias in? ‍
  PDFs + Airtable file. And no, you don't need an Airtable account to view the extra study cheat sheet.